Message from the Director 主任寄语

Welcome to the SMU-Fudan Doctor of Business Administration (Technology)；DBA (Tech) Programme.

This programme, developed in collaboration with Fudan University School of Economics, is designed to translate frontier technologies into real and sustained strategic advantage. As digital transformation accelerates and technologies such as artificial intelligence, data science, Web3, and advanced analytics converge, business leaders face unprecedented opportunities-and responsibilities-across the digital economy, sustainability, and technology governance.

The SMU-Fudan DBA(Tech) Programme responds to this global imperative. It equips senior executives with rigorous, practice-driven research capabilities to not only adopt emerging technologies, but to rethink business models, redesign governance structures, and lead organisational strategy in a technology-driven economy.

Asia stands at the forefront of this transformation-as a crucible of innovation and a region where digital governance and economic change are unfolding at scale. We are delighted to welcome you to a doctoral journey that is intellectually demanding, strategically relevant, and globally impactful.

We look forward to supporting you as you shape the future of technology-enabled leadership.

In the era of Artificial Intelligence, seeking outward has become effortless, making the inward quest all the more precious. As technology readily provides answers, true leadership returns to its essence: the ability to ask the right questions with profound insight. Especially in today’s China-the world’s leading frontier and a living laboratory for the AI revolution-only through deep reflection and a rigorous logical framework can one maintain critical thinking and creativity.

The SMU-Fudan Doctor of Business Administration (Technology)；DBA (Tech) Programme offers more than just cutting-edge knowledge; it provides a sanctuary for industry leaders to think deeply and research rigorously. The true significance of academic research lies in peeling back the complexities of business phenomena to uncover their underlying laws. Through systematic training in “Research Design and Methods,” we guide our candidates to persist in questioning within real-world, intricate economic contexts, challenging existing paradigms and exploring the fundamental logic that will sustain future development.

In an age of speed and efficiency, we uphold the value of “Academic Tenacity.” Whether investigating “Strategic Management in Tech-Driven Markets” or analyzing the evolutionary logic of new digital business models, we encourage candidates to transform their wealth of practical experience into systematic theoretical frameworks through in-depth empirical and theoretical inquiry. In this process, academia is not just an observation of the world, but a refinement of the mind and a cultivation of character.

We look forward to joining fellow visionaries in posing questions through quiet contemplation and gaining insights through persistent quest. Together, we shall build a conceptual compass that stands the test of time, injecting new momentum and wisdom into the future of business and society.