| This Lecture Series profiles leading research scholars in SMU. It aims to increase the awareness of SMU’s research achievements, and promote interaction and exchange of research ideas to foster a dynamic research culture in SMU. The event is opened to both the SMU community and members of the public. |
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To date, a total of eight lectures have been organised on a variety of interesting topics. The most recent event was by Professor Robert J. Kauffman of the School of Information Systems. Professor Kauffman is also the School’s Associate Dean of Research and Deputy Director of the Living Analytics Research Centre (LARC). He was awarded the Lee Kuan Yew Faculty Fellow for Research Excellence in 2012–2013. Describing his research as motivated by the waves of technological change, and turbulent waters of industry transformation, Professor Kauffman has studied a spectrum of other business, consumer and social impacts related to information technology. During his lecture, Professor Kauffman focused on how price and product informedness impact consumer choice. The effects also vary by consumer segment – commodity and differentiated. Trading down behaviour is predominant only in the commodity segment should there be a greater degree of price informedness. On the other hand, trading out behaviour is predominant in the differentiated segment with greater product informedness. He substantiated his points with real-life studies using The Netherlands' high-speed rail services and Belgium's hotels. You can access Professor Kauffman’s slides here. Assistant Professor Kenneth Huang from the Lee Kong Chian School of Business will speak on ‘Understanding Innovation and the Impact of Institutional Change in Intellectual Property Rights in the Emerging Market of China’ on 26 April 2013 from 11.00am to 1.00pm at Seminar Room 3-2, Lee Kong Chian School of Business. Please click here for more information and registration. A list of past lectures, from the Lecture Series’ inception, is available here. |
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