Is there one app experience to rule them all?

SMU Associate Professor of Information Systems Debin Gao noted that even as app usage increases, users still have a limit to the number of apps they will own. Businesses must recognize user priorities and design their apps with these intentions in mind. He was referring to the tension between security and convenience as reflected in a study commissioned by F5 networks ‘The Curve of Convenience – the trade-off between security and convenience’.