SMU MBA student Alexander Lim is the founder of Cudy which aims to bring together school children with online teachers working out of hours to help them prepare for exams. “Tutoring is highly competitive,” he said. “This is the mental mindset of Asia.” According to Technavio, a market research agency, the global online tutoring market alone will increase by 14 per cent a year up till 2022, with still higher growth in Asia. “I’m not academically adept and needed a lot of help, “said Mr Lim. “My [school] teachers weren’t very good. The turning point for me came when my parents spent a lot of money on a private tutor.”