The current business model for personal data is broken – for individual users and businesses alike. Users have limited control over their own data and are not fairly rewarded for their data, while businesses receive data that is fragmented and incomplete, resulting in blurry customer profiles, inaccurate insights and poor recommendations. In this podcast, SMU Associate Professor of Information Systems Zhu Feida shares his research on a next-generation, blockchain-based platform named Symphony, which seeks to empower a personal data economy by democratising and personalising data intelligence, with privacy by design.