SMU alumni Benjamin Wong, Hafiz Kasman and Joshua Phua Xue Yong founded their own business in 2020. The company, Kinobi, is a career guidance service platform that aims to help graduates in Singapore and Indonesia accelerate their careers. When asked why he left his previous job at a multifamily office to become an entrepreneur, Benjamin said, "I wanted more fulfillment in my job. I wanted to have an impact on people's lives, I wanted to help people." SMU provides courses in entrepreneurship, allowing students to pursue second majors or minors in the field of study.