Mentoring and its benefits are why SMU alumni Hafiz Kasman, and Benjamin Wong, are contributing their talent, time and enthusiasm to Kinobi, motivated by the vision and belief that they can make a difference in the community. Kinobi, the start-up they founded in 2020, is a career guidance service platform. Its proposition: Student empowerment, with career mentoring being a prominent feature. The company, with a staff of 30, currently serves over 60 clients from polytechnics, universities and government agencies. They shared their first-hand experience of the positive change from mentoring. Aiming to pay it forward, they co-founded The Mentoring Circle in 2017 during their time at SMU. The programme matches 30 SMU seniors with juniors annually to provide advice and guidance in their studies and career planning.