SMU alumni Varun Saraf and Rishabh Singhvi founded WhyQ in 2016 with the mission of bringing Singapore's hawker heritage into the digital age. WhyQ has evolved into a leading Business to Business (B2B) corporate dining operator focused on enterprise-scale food programmes. At present, the company combines restaurant and curated hawker partnerships with in-house logistics and data-driven tools to support workforce productivity and employee wellbeing at scale.