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How Technology Is Reshaping Financial Services: Essays on Consumer Behavior in Channel, Card and Cryptocurrency Services
Speaker (s):
GENG Dan
PhD Candidate
School of Information Systems
Singapore Management University
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Date:
Time:
Venue:
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October 5, 2016, Wednesday
1:00pm - 2:00pm
Meeting Room 4.4,
Level 4, SMU SIS
Singapore Management University
80 Stamford Road
Singapore 178902
We look forward to seeing you at this research seminar.
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About the Talk
Technology advances in financial services have created both challenges and opportunities for banks that Information Systems (IS) research can address. My dissertation explores consumer behavior and firm strategy in the omni-channel world of digital banking. At a high level, my research inquiry asks: how can financial institutions take advantage of the deep insights that data analytics and management science modeling create on consumer behavior, channel management and card rewards marketing? I work on three essays, which include theoretical arguments and data analytics related to bank branch network, omni-channel consumer behavior and credit card-based promotions in retail banking services, as well as Bitcoin penetration in spatial and temporal terms. Through advanced econometric methods and sponsored research access to unique data from banks in the U.S. and Singapore, my work aims to contribute new knowledge to academic literature and industry practice on consumer insights related to the inner workings of financial services and technology.
About the Speaker
Geng Dan is a PhD student in the School of Information Systems, Singapore Management University (SMU) under the supervision of Prof. Robert Kauffman. Her area of research is in financial information systems and technology with a focus on understanding customer behavior in the context of financial services. Her research interests include solving business problems towards the financial innovation and technology development in the retail banking industry, and making strategic suggestions to improve the performance of financial institutions.
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