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Charitable Fundraising: Gaining Donors’ Trust on Online Platforms
Speaker (s): 
Deserina SULAEMAN
PhD Candidate
School of Information Systems
Singapore Management University |
Date:
Time:
Venue:
| | June 19, 2017, Monday
2:00pm - 2:30pm
Meeting Room 4.4, Level 4
School of Information Systems
Singapore Management University
80 Stamford Road
Singapore 178902
We look forward to seeing you at this research seminar. 
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About the Talk Trust is crucial in the relationships between charitable fundraisers and potential donors. This study examines factors that can help fundraisers gain potential donors’ trust, which is crucial to the success of the campaigns. Examining charitable fundraising campaigns on an online platform, this study finds that trust issues can be mitigated by providing a campaign description that is more sophisticated, more informative, and with fewer errors. Additionally, setting a higher campaign funding goal tends to lead to a more successful campaign. These characteristics likely reflect a competent, committed, and passionate fundraiser. On the other hand, mere exposure to a wide set of potential donors through social media is not necessarily useful for mitigating information asymmetry. Instead, close relationships between fundraisers and potential donors may be more meaningful in this regard. This is a pre-conference talk for 11th China Summer Workshop on Information Management (CSWIM 2017).
About the Speaker Deserina SULAEMAN is a PhD student in School of Information Systems, specializing in Information Systems and Management (IS&M). She is jointly supervised by Assistant Professor Mei Lin and Professor Srinivas Reddy. Her current research focuses on the determinants of the success of online charitable fundraising campaigns. |
