Successful digital transformation - moving organization from project to product

Digital transformation is a key priority at most organizations: To achieve their digital transformation goals, organizations must focus on the customer experience. For years, agile and other iterative approaches have been the go-to way to enable customer centricity, offering faster speed-to-value and the ability to quickly iterate, test and learn. More often, while these tools and techniques are customer-centric, the enterprise foundations are not. Organizational structures, mindsets and partnership models are not aligned with customer-centric ways of working, making it difficult for delivery teams to achieve customer-centric outcomes. To achieve their full potential, customer-centric tools and techniques must be rooted in three enterprise foundations: End-to-end ownership, Enterprise wide commitment and Priorities aligned with customer needs – Product Centric Organization.

About the Speaker

Marcus Pang has more than 20 years of experience in P/L & Team management, Advisory/Consulting service (Strategy, Planning & Governance), Digital transformation & Change management, Supply Chain Optimization and Complex project management. His previous corporate appointment in China was Managing Partner for ATOS Consulting and also Chief Adviser (Digital Transformation) for China state-owned enterprises before returning to Singapore in late 2018. He is also the Executive Partner (Digitalization Advisor) to GovTech, MINDEF, Keppel and CSA.

We look forward to seeing you.

MITB Office
School of Information Systems
Singapore Management University

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