Digital strategy nets fish retailer bigger catch

SMU School of Information Systems graduate Jeffrey Tan and his wife, Angeline Ong, outlined how their accountancy and technological backgrounds led them to shake up a traditional sector with digital solutions in 2015. Mr Tan shared how their adoption of a cloud system enabled them to unify their information systems and provide greater insights for strategic planning.

[Mr Jeffrey Tan and Ms Angeline Ong find that working on a cloud system and having their information systems intertwined and communicating with one another have really helped their business. They will open a shop at West Coast Plaza, where there will be an area for staff to demonstrate different ways of cooking different types of fish.ST PHOTO: ONG WEE JIN]