SMU Assistant Professor of Information Systems Wang Hai discussed in this joint essay how, in the face of fierce competition in the food delivery market, platforms continue to pursue efficiency, improvements and cost reductions. Such platforms adopt big data technology and artificial intelligence algorithms, and continuously reduce the delivery time limit in the process of exploring the limits of manpower. This has significantly improved customer experience and promoted food delivery as a representative industry that combines labour-intensive and technology-intensive models. The essay concludes that platform design and operation, combined with government regulation, allow a series of improvement plans that are systematically put forward to be explored.