The Association for Computing Machinery (ACM) Special Interest Group on Knowledge Discovery and Data Mining (SIGKDD) announced that KDD 2021, the group's flagship conference, will take place virtually from August 14-18. The premier interdisciplinary data science conference, KDD 2021 will bring together researchers and practitioners from data science, machine learning, big data and artificial intelligence to fuel the innovation of tomorrow. SMU Associate Professor of Computer Science Zhu Feida is one of the three 2021 general co-chairs of the KDD 2021 organising committee. Assoc Prof Zhu's research in data mining, machine learning, blockchain and data asset, with emphasis on their application to business, financial and consumer innovation lends itself well to his leadership role on the KDD 2021 organising committee.