Commenting on Singtel's enterprise services subsidiary NCS identifying Singapore, Australia and Greater China as key markets for a strategic transformation, SMU Assistant Professor of Finance (Education) Aurobindo Ghosh remarked that – though numerous Chinese tech giants have set up shop in Singapore – "it's a little more challenging to find a space in the crowded marketplace in China to establish operations" for Singapore businesses abroad. Asst Prof Ghosh pointed to financial, healthcare and government technology as industries through which Singapore, as a gateway country, can "provide global access to China".