SMU's Centre for AI and Data Governance (CAIDG), has launched a research initiative "AI in Community" to locate AI and Big Data within communities. The outcomes would transform the relationship between AI designers and the community, such that AI technology would not only be customised for AI clients, but designed for the community in mind. SMU Professorial Research Fellow and Director of CAIDG Mark Findlay said, "This new initiative is especially significant for post-COVID recovery. AI In Community is designed as a people-first research commitment in CAIDG to ensure the expansion of AI and mass data use. Communities should be involved in the important stages of AI creation and deployment to ensure that technology sits comfortably within the societies in which we prefer to live. Our work on building trust and ensuring AI-to-humans accountability has clearly shown that public confidence in AI depends on answering social concerns and explaining risks."