In a commentary, SMU Professor of Communication and Technology and Vice President of Partnerships and Engagement Lim Sun Sun opined that while the bar set for humans to prove that they are not a robot is high, the threshold set for artificial intelligence (AI) to reveal its presence and involvement is virtually non-existent. She explained how this resulted in troubling developments and highlighted the urgent need for greater transparency in AI. Prof Lim also discussed how innovation and regulation around the labelling and watermarking of AI-generated content could be advanced so that AI would be forced to reveal its hand.