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The Effect of Online Follow-up Services on Offline and Online Physician Demand: Evidence from Chronic Disease Physicians
Speaker (s):
ZHAO Anqi
PhD Candidate
School of Computing and Information Systems
Singapore Management University
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Date:
Time:
Venue:
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4 July 2023, Tuesday
10:00am - 10:25am
Meeting room 5.1, Level 5
School of Computing and
Information Systems 1,
Singapore Management University,
80 Stamford Road
Singapore 178902
Please register by 3 July 2023.
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About the Talk
The adoption of online follow-up services by physicians provides their offline patients with an important channel for medical follow-ups. Using detailed service data from a Chinese online healthcare community (OHC), the present study scrutinizes the rarely studied effect of adopting online follow-up services on offline and online physician demand in the context of chronic disease. The results demonstrate that adopting online follow-up services leads to higher offline physician demand. Interestingly, in contrast to the channel substitution effect documented in the literature, we find that providing online follow-up services also increases online physician demand. Furthermore, the results of mechanism tests reveal that online follow-up services affect online demand by boosting physicians’ online exposure and increasing the availability of information on their online service characteristics to patients. Our findings offer strategic guidance for physicians, design implications for OHCs, and insights for healthcare policymakers.
This is a Pre-Conference talk for Pacific Asia Conference on Information Systems (PACIS 2023).
About the Speaker
ZHAO Anqi is a Ph.D. candidate in Information Systems, supervised by Prof. TANG Qian. Her general research interests are in online healthcare communities and social media. Her recent research focuses on online medical follow-up services.
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