Lee Kong Chian School of Business
LKCSB
LI Linyi
Full-time Faculty
Assistant Professor of Marketing
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2020
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Ph.D., Business Administration (Marketing)
University of Utah
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2014
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M.S., Business and Management: Information Systems
University of Maryland
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| 2012 |
B.S., Economics (Finance)
Southwestern University of Finance and Economics |
| 2021-Now |
Assistant Professor of Marketing
Singapore Management University |
Awards, Recognition and Honors
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- Winner, 2025 Best Marketing Paper in Management Science Award
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- Lee Kong Chian School of Business Dean's Teaching Honour List, 2022, 2023, 2024
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- ISMS Early-Career Scholars Camp Fellow, 2022
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- Singapore Minister of Education Tier 1 Research Grant (S$ 34,000), 2022
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- Singapore Minister of Education Tier 1 Research Grant (S$ 33,000), 2021
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- Third Place, CSAMSE Practice Award, 2021
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- Lee Kong Chian School of Business Retail Scholar, 2021
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- AMA-Sheth Foundation Doctoral Consortium Fellow, 2018
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- David Eccles School of Business Doctoral Student Teaching Excellence Award, 2018
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SELECTED JOURNAL ARTICLES (REFEREED)
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- Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
* Winner, 2025 Best Marketing Paper in Management Science Award
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