Successful digital transformation - moving organization from project to product

Synopsis

Digital transformation is a key priority at most organizations: To achieve their digital transformation goals, organizations must focus on the customer experience. For years, agile and other iterative approaches have been the go-to way to enable customer centricity, offering faster speed-to-value and the ability to quickly iterate, test and learn. More often, while these tools and techniques are customer-centric, the enterprise foundations are not. Organizational structures, mindsets and partnership models are not aligned with customer-centric ways of working, making it difficult for delivery teams to achieve customer-centric outcomes. To achieve their full potential, customer-centric tools and techniques must be rooted in three enterprise foundations: End-to-end ownership, Enterprise wide commitment and Priorities aligned with customer needs – Product Centric Organization.

About the Speaker

Marcus has more than 20 years of experience in P/L & Team management, Advisory/Consulting service (Strategy, Planning & Governance), Digital transformation & Change management, Supply Chain Optimization and Complex project management. His previous corporate appointment in China was Managing Partner for ATOS Consulting and also Chief Adviser (Digital Transformation) for China state-owned enterprises before returning to Singapore in late 2018. He is also the Executive Partner (Digitalization Advisor) to GovTech, MINDEF, Keppel and CSA.

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