Founded in January 2021 by three SMU alumni Benjamin Wong, Hafiz Kasman and Joshua Phua, Kinobi helps students draft resumes and cover letters, as well as offers short online courses and job interview practice. Kinobi claims to have helped 400,000 students and works with over 60 universities across Indonesia, Singapore and the Philippines. Kinobi also onboarded the Indonesia Career Centre Network, with 200 member universities. In December 2021, it raised US$1 million in seed funding from an Indonesian venture fund and angel investors including Rainforest CEO JJ Chai, TiffinLabs CEO Soon Sze Meng and PropertyGuru Chairman Olivier Lim. The founders are among the young entrepreneurs, leaders and trailblazers who are listed on Forbes 30 Under 30 Asia list for 2022.